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1 – 10 of 12Hanna Salojärvi, Paavo Ritala, Liisa-Maija Sainio and Sami Saarenketo
This study aims to examine the effect of firm-specific customer relationship orientation, technology orientation and the marketing–R & D cooperation on market performance…
Abstract
Purpose
This study aims to examine the effect of firm-specific customer relationship orientation, technology orientation and the marketing–R & D cooperation on market performance. Although the importance of customer focus in R & D has been widely recognized in the literature, less attention has been paid to customer relationship orientation and the simultaneous effect of the three constructs on market performance.
Design/methodology/approach
The hypotheses are tested on a multi-industry survey study of 209 R & D-intensive firms in Finland using hierarchical regression analyses, including both direct and interactional effects.
Findings
The findings show that customer relationship orientation has a direct positive effect on market performance and that technology orientation also has a positive, yet non-significant effect. In addition, the effect of both of these strategic orientations is accentuated when collaboration between marketing and R & D departments is high, providing evidence on the significant moderating effects of these types of processes.
Research limitations/implications
The implications of the research can be interpreted as being generalizable at least to some extent due to the multi-industry nature of the sample. However, the research is bound to a certain type of firm (R & D-intensive) and to a certain national context (Finland), which poses limitations to the study.
Practical implications
The results suggest specific benefits for integrating specialist, complementary knowledge into a firm in terms of R & D and marketing knowledge. Practicing managers across departments should thus consider not only focusing on their specialist areas in markets (e.g. customers or technology) but also utilizing complementary insights within the firm to reap benefits in their fields.
Originality/value
The study focuses on the less-researched concept of customer relationship orientation in parallel with the more established technology orientation. It also provides novel evidence on how the effectiveness of these orientations benefits from firm-internal knowledge transfer between the marketing and R & D departments.
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Paavo Ritala, Kaisa Henttonen, Hanna Salojärvi, Liisa‐Maija Sainio and Sami Saarenketo
Firms need to reach out for external knowledge in order to keep up with the pace of the markets and to renew themselves. Although research on open innovation and open knowledge…
Abstract
Purpose
Firms need to reach out for external knowledge in order to keep up with the pace of the markets and to renew themselves. Although research on open innovation and open knowledge search strategies is continuously accumulating, there are as yet only few studies examining the antecedents of the decision to use various external knowledge sources for R&D and innovation. The purpose of this paper is to narrow this gap by examining the effects of firms' strategic orientations on the scope of their open knowledge search.
Design/methodology/approach
This study builds on a cross‐industrial survey of Finnish firms in exploring the effects of three types of strategic orientations (customer relationship orientation, entrepreneurial orientation, and technology orientation) on the use of open knowledge search strategies.
Findings
The results show that the customer relationship orientation is associated with the tendency of a firm to use a market‐driven knowledge search strategy. The technology orientation, on the other hand, is associated with science and generic knowledge‐driven strategies, whereas the entrepreneurial orientation is associated with the utilization of all the search strategies identified in the study.
Practical implications
The value of various sources of external knowledge depends on the firm's strategic goals and the nature of the industry. Practising managers utilizing the results of this study should be better able to align their organizations in the desired direction in terms of open knowledge search.
Originality/value
The results provide new evidence on firm‐specific heterogeneity in the use of external knowledge sources.
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Hanna Salojärvi and Liisa‐Maija Sainio
The purpose of this paper is to identify the dimensions of customer knowledge processing (CKP) in the context of key account management (KAM), and to examine its relationship with…
Abstract
Purpose
The purpose of this paper is to identify the dimensions of customer knowledge processing (CKP) in the context of key account management (KAM), and to examine its relationship with the supplier's key account performance.
Design/methodology/approach
The findings of the paper are based on empirical survey data collected among large industrial firms in Finland.
Findings
The findings of the research show that CKP is a three‐dimensional construct made up of acquisition, dissemination, and utilization. The degree of acquisition and utilization are found to be significantly associated with the supplier's key account performance.
Practical implications
In order to improve key account, performance managers need to recognize customer interaction as a source of customer knowledge. In addition to acquiring knowledge about their customers, they also need to learn to utilize the knowledge residing in them in their customer‐value‐creation processes.
Originality/value
CKP is represented in this paper as a construct reflecting the processing of knowledge about and from specific strategically important key account customers. It is also perceived as a determinant of successful KAM.
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Hanna Salojärvi and Sami Saarenketo
This study aims to examine what the role of key account teams is in the management of international key account customers in terms of customer knowledge processing behaviours of…
Abstract
Purpose
This study aims to examine what the role of key account teams is in the management of international key account customers in terms of customer knowledge processing behaviours of the supplier, esprit de corps of employees and supplier's key account performance.
Design/methodology/approach
Survey data from large industrial firms in Finland are used to compare the differences between supplier firms having a team and those not having a team for managing the key account customer.
Findings
The results reveal a higher perceived level of customer‐knowledge acquisition, dissemination and utilisation, and of suppliers' key account performance, in the group representing team‐based key account management compared with the non‐team group.
Originality/value
The article is one of the first studies in which the role of teams in the management of international key account customers is examined based on empirical, quantitative data.
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Hanna Salojärvi, Sami Saarenketo and Kaisu Puumalainen
This study aims to identify the organizational antecedents of intra‐organizational customer knowledge dissemination in the context of key account management (KAM).
Abstract
Purpose
This study aims to identify the organizational antecedents of intra‐organizational customer knowledge dissemination in the context of key account management (KAM).
Design/methodology/approach
The data were collected from large industrial companies in Finland by means of a structured survey. Linear hierarchical regression analysis was used to test the hypotheses.
Findings
The findings of the study show that esprit de corps among employees and the formalization of key account management facilitate customer knowledge dissemination in industrial key account organizations. Moreover, the findings show that the intra‐organizational dissemination of customer knowledge is positively related to the supplier's KAM performance and dissemination fully mediates the relationship between esprit de corps and KAM performance.
Research limitations/implications
The study contributes to research on key account management in providing quantitative empirical evidence about the antecedents and consequences of the intra‐organizational dissemination of key account‐related knowledge.
Originality/value
Building on previous research on customer knowledge management, market orientation and key account management, the study identifies customer‐specific knowledge dissemination as an intra‐organizational determinant of the successful management of industrial key account relationships.
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Lasse Torkkeli, Maria Uzhegova, Hanna Salojärvi and Sami Saarenketo
The impact of environmental sustainability and knowledge dynamics on entrepreneurial growth and internationalization could do with added research focus. However, the rising…
Abstract
The impact of environmental sustainability and knowledge dynamics on entrepreneurial growth and internationalization could do with added research focus. However, the rising importance of corporate sustainability and social responsibility in global business and entrepreneurship increasingly requires that these interdependencies be assessed. We assess these dynamics empirically through both quantitative and qualitative analyses. With the former, we employ a cross-sectional sample of Finnish small- and medium-sized enterprises (SMEs) to illustrate the impact of learning orientation and environmental sustainability on their growth and internationalization. Specifically, we find that their impacts on entrepreneurial growth depend on the stage of their internationalization: Learning orientation predicts first foreign market entry among the enterprises, while environmental orientation predicts the subsequent performance among internationally operating enterprises. In addition, we find no moderation or mediation effects between learning orientation and sustainability, suggesting that their impacts are distinct from each other. We conclude by discussing these results and their implications on international entrepreneurial growth, and knowledge and sustainability dynamics in the entrepreneurial context.
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The purpose of this paper is to introduce a special issue on entrepreneurship and service innovation, and to conceptualize the link between entrepreneurial orientation, innovation…
Abstract
Purpose
The purpose of this paper is to introduce a special issue on entrepreneurship and service innovation, and to conceptualize the link between entrepreneurial orientation, innovation and entrepreneurship or new entry.
Design/methodology/approach
Analysis of secondary data.
Findings
Entrepreneurial orientation (EO), innovation (IN) and entrepreneurship are in a vital “triadic connect”, where EO supports innovation in organizations and innovation promotes new entry or new venture creation – a vehicle for commercialization of innovations.
Research limitations/implications
There is a need for empirical validation of the linkages proposed in this conceptual paper.
Practical implications
This “triadic connect” between EO, IN and entrepreneurship or new entry is a source of or key driver of organizational performance (OP) and competitive advantage (CA).
Originality/value
The theorization and schematization of the “triadic connect” (i.e. EO–IN–NE link) and outcomes (namely, OP and CA) is presented.
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Malgorzata Zieba, Susanne Durst and Christoph Hinteregger
The purpose of this study is to examine the effect of knowledge risk management (KRM) on organizational sustainability and the role of innovativeness and agility in this…
Abstract
Purpose
The purpose of this study is to examine the effect of knowledge risk management (KRM) on organizational sustainability and the role of innovativeness and agility in this relationship.
Design/methodology/approach
The study presents the results of a quantitative survey performed among 179 professionals from knowledge-intensive organizations dealing with knowledge risks and their management in organizations. Data included in this study are from both private and public organizations located all over the world and were collected through an online survey.
Findings
The results have confirmed that innovativeness and agility positively impact the sustainability of organizations; agility also positively impacts organizational innovativeness. The partial influence of KRM on both innovativeness and agility of organizations has been confirmed as well.
Research limitations/implications
The paper findings contribute in different ways to the ongoing debates in the literature. First, they contribute to the general study of risk management by showing empirically its role in organizations in the given case of organizational sustainability. Second, by emphasizing the risks related to knowledge, this study contributes to emerging efforts highlighting the particular role of knowledge for sustained organizational development. Third, by linking KRM and organizational sustainability, this paper contributes empirically to building knowledge in this very recent field of study. This understanding is also useful for future development in the field of KM as a whole.
Originality/value
The paper lays the ground for both a deeper and more nuanced understanding of knowledge risks in organizations in general and regarding sustainability in particular. As such, the paper offers new food for thought for researchers dealing with the topics of knowledge risks, knowledge management and organizational risk management in general.
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